About

OUR STORY

TIME Entertainment is a Saudi holding company specialized in event management, talents development and production of innovative content. It was established in 2012 with headquarters in Riyadh and arms in UAE.

OUR DNA

We are a full-service entertainment management company with an international outlook and strong regional presence, making us one of the leading entertainment management companies in Saudi. We at Time Entertainment have been on the forefront of planning, designing and executing creative events with an experiential edge. Delivering integrated, one-stop solutions. In addition to our relationship and knowledge of the local talent market through our agency division which has delivered many unique campaigns and developed creative entertainment content.

Our philosophy is to provide unforgettable experiences with a dynamic team well knowledgeable, responsive, balanced, and vibrant authorities capable of delivering simple, insightful and creative solutions.

OUR MISSION

To create, develop, and produce unique entertainment content and experiences on different levels and platforms including events, talents and shows with the aim of providing quality entertainment content for Saudi & Arab youth

OUR VISION

To be one of the most progressive Saudi companies and become a main diver of economical growth in Saudi Arabia and the region through closing the gap in the local entertainment sector

OUR TEAM

Princess Ameerah Al-Taweel

Chairwoman

Businesswoman, humanitarian, philanthropist, and an equal rights advocate graduated from the University of New Haven with a bachelor's degree in International Business, and she is perusing her master’s degree in International Relations from King’s College, London. Recognized as an achiever and leader of her generation, who is committed to revolutionary change. Princess Ameerah is the founder and Chairwoman of, TIME Entertainment, which aims to revive the media and entertainment industry while providing both employment and engaging content for Saudi youth. Princess Ameerah is also the Chairwoman and Co-founder of Tasamy Social initiatives Center. In addition to her business operations, she is also functional in empowering communities and supporting non-governmental organizations across the globe. Princess Ameerah is currently the Special Ambassador of Perkins and she previously served as Vice Chairwoman & Secretary General of Al-Waleed bin Talal Charity Foundation.

Hector Alegre

CEO

21 years of experience in the international event management and advertising industry. He is an expert in the fields of creative direction, art direction, exhibition design and public relations in Europe and the Middle East. Hector has founded and led a number of agencies in Spain toward success through his role as a Founding Partner and General Manager for advertising, PR and event agencies in Valencia and Madrid.Hector vast experience in major corporate and institutional events, luxury brands and latest technologies for entertainment, which enabled him to constantly empower Time Entertainment to innovate and experiment with new and creative concepts and technology in the entertainment sector.

Obada Awad

Executive Director

Joined TIME in 2012 as a Communication Agent, due to his previous experience in the entertainment industry in Saudi Arabia. His engineering background combined with his financial analysis skills opened the doors for him to get promoted several times and to become the company’s Executive Director. In his role as an Executive Director he solidified the company’s relationships with government agencies and took its relationships with international content providers to the next level. Obada’s connections and skills were key elements in closing major deals for the company with some of the biggest players in the entertainment sector in the world.